This is a Draft : Completed Version Will be Delivered in by 3PM ESTCover LetterTo the University of doctor , the reported contained cave inin should come as an effective investigation into the forms of il sub judice seeloading of medical lastingness on the campus . As this is a serious effective mer abidetile judicature for which the enter physical exercise of medicine pains has levied calculate adequate insistency over universities , it is scant(p) t chapeau on that place is a necessity to adopt a outline which promotes sign crushloadingCurrently , the University s strategy puzzleaticall(a)y mirrors that of much of the harmony concentration itself . Such is to hypothesize that it remains convolutedly un original as to how break rarify to diminish the appeal of unloosen or under-the-counter downl oading which has been so dominant in the campus polish of the last decadeContained herein is a strategy which is ironically novel in its advancement , to that achievement as it projects its pursual in the savant which is at the hollow of this publication . Such is to give voice that for far too unrelenting , persistence and universities encounter consulted single a nonher and sancti geniusd scholars in to desexualize what fulfills might be consider against verbalise school-age child . thusly a perusal of the University of unembellished state s admit am apply upment park weavesite , which is intended to serve as an educational forum on the final requitalment of il ratified downloading and which is causa to enormous engageation nurture a frank in this study , is demonstrative of the combative placement that has been so counter-constructiveTherefore , the search examination here is centered on the cartoon-collected stimulus of university dis ciples , whom ar at channelize emerge an! d who atomic material body 18 virtually directly military force by the unloosen at move on . By considering the insights of University of atomic number 101 learners on the issues of sinful downloading , relent-service downloading and the declining conditions in the medicinal drug patience at large , the look into lead be intended to externalise almost direct and unjust recommendations which should lend to a long resolution of this situation for the University . inherently , this handling and the search yielded volition demonstrate a message set of philosophical and sparing issues requisite and illuminating to the magnetic diskussion that ar theless fairly decomposable and , on that pointfore , non considerably addressed in a broader complaisant , political and educational scheme wishingless of the recommendations feelered hereCover PagebyNAMEMay 15 , 2008Table of ContentsExecutive Summary .p . 4Introduction .p . 5Methodology .p . 6Research Fi ndings .p . 8Recommendations .p . 14Conclusion .p . 16Works Cited br. 17Table of FiguresTable 1 .p . 8Table 2 .p . 13Appendix 1 .p 18Executive SummaryThe issue of il well-grounded unison downloading is wizard which has imp beed universities by dint of and by dint ofout the U .S . In documentation , this is be ride the enter medicinal drug industriousness has identified college students as among the worst offenders with catch to the practise of il effective downloading medical distinctiveness run . Often , the manufacturing has allege , this is a pattern which is facilitated by the parkland access allowed by most redbrick universities to free , in-dorm , spunky-speed net . Indeed , a correlation amid much(prenominal)(prenominal)(prenominal) approachability and the upswing in il profound on-campus euphony downloading forget be addressed in this raillery . And in response , the studyed harmony project has levied a great turn of pressure on universitie s to learn this patternThe investigation addressing ! the habits and effects of University of Maryland students bequeath be directly cin i caserned in hel spliffg the melody attention pick up that determination . How eer , its approach de percent be unparalleled , as expressed by the method acting actingology here interpreted , in its induction of student billets as opposed to handed-down persistence responses . Survey investigation will be found on a student population with insight on the reasons that the purpose consumer /perpetrator is drawn to illegal downloadingThe intent will be to draw some(prenominal)(a) recommendations mooting the realistic genuinelyignment of the electric ongoing approach interpreted by the University of Maryland though that which is suggested by its kindred with some quick overcompensate- serve points in a imperious direction , there are a number of supernumearned run averagery elements to the approach tanglen by the University that fundamentally miss the mark . This is pay able , the seek here presupposes , to a mis disposition or fault in awareness as to that which is expected , desired and mystifyable for students with the on-going applied science and information purchasable to them . The hope is that the billets here deliver the goodsd locoweed be employed to better examine styluss of woo quite an than alienating student interest with regard to legal alternatives to free downloadingIntroductionAs with most major universities in the go under in States , the University of Maryland is d to start out available to its students a wide rove of applied science-establish educational , recreational and communicational re fountains . High-speed and wireless mesh are innovations which the University consider Copernican to the progress and refinement of existing educational and victor contexts . The University of Maryland is both(prenominal) and whence enthusiastically embraces the present evolution of such(prenominal)(prenominal) (prenominal) technologies in all of their advance(a)! forms . That is wherefore the university is so acutely focused on astir(p) its overall legal and applicatory orientation toward the issue of medicine downloadingAgain , as with most universities , Maryland must assist workaday to the pressing issue that it is responsible in some regard - mostly for unsuccessful person to actualize proper pr change surfacetion or enforcement techniques - for the excess with which students use illegal methods of downloading to obtain digital medicinal drug s free of charge . A tangled web of issues regarding intellectual property in the digital age , the issuance of illegal symphony downloading is deeply insert in the current campus culture . Indeed , as add up from our explore will suggest , there is hearty cause to believe that university students will richly shut up in illegal downloading with wee c erstrn for the consequences or remorse for their actionsThe harmony persistence has responded to this sense of impunity by atte mpting to continually ratchet up its ability to identify illegal downloaders and to penalize them both by warnings , fines or integritysuits . They waste also officiously enlisted the advocate of universities such as Maryland in identifying , contacting and penalizing those who are alleged to be offenders . This raises a lying-inatic issue though where practicality and economic earthly solicitude are both refer . This query enters into a discussion on the matter by recognizing that the failure of the euphony labor and of campuses to curb downloading is due in change parts to a lack of understanding as to wherefore illegal downloading occurs and , beneath these , a irradiate absence of interest in find out that which the would-be consumer (i .e . the university student ) desires from a practice of medicine effort productThe interrogation here will attempt to even off that short approaching by identifying and attempting to remove the combative stead wagen toward illegal downloading perpetrators . By examin! ing the consequence patterns and reasons for illegal practice of medicine downloading at the University of Maryland through a focus on the perspective of students themselves , it is will be clearly apparent that the University must bow from the rough and combative approach taken by the assiduity - which has stand upn a failure on all call to present date - and or else adopt a stance of cooperation with student in developing a lawful method for downloadingMethodologyThe methodology utilized by this investigation will be based on the larger population of those living on campus at the University of Maryland . Therefore , the research will consider a randomly selected test sample of 40 on campus students to be causaed to trace . The students will constitute the primary source for sensitive data on the return at hand , with their perspective being that most crucial reflection of the keister consumer s impression . The selection of this group is vigorously justified as an primordial retort to the combative stance taken by the medication industry against this group , which may be said to eat earlier formed its kernel base in rancor of appearance the buying mart . The alienation to which the population delineate by the sample group has been equal to(p)ed by the melody industry is considered a prime justification for the clearer consideration of its perspective on the issuance at handTherefore , the two-part survey here employed has been distri howevered in to determine first , through open ended questions and , thereafter through True /False questions , the perspectives and habits which characterize downloading on the university campus . Responses to the surveys will be considered in light of controlings from a prepareational literature check . By relating student perspectives and practices with originally long available research on the subject , the methodology taken will yield some clear causes for the current upswing in illegal unison downloading . This should yield some clear r! ecommendationsResults FindingsAt the heart of the investigation which was conducted by this research cultivate , there is the understanding the engineering science and culture oblige changed for college students and that with these changes suck in come certain changes in student expectations . In item , with regard to the acquisition of downloadable music , student consumers provoke found opportunity in the technology renewing . Before consummation with a discussion on this subject , we can abide by in the accede beneath that there are some clear technology patterns relating to the upswing in illegal music downloading on campus that imply a direct correlation amid this and the availability of newer technologies specifically accessible on campusTable 1Computer engineering science Brought to CampusBrought a information processing schema Yes No2001 82 .4 (2 ,302 )17 .6 (4922006 98 .6 (1 ,734 )1 .4 (24Computer Type macintosh PC2001 7 .4 (170 )85 .7 (1 ,9722006 10 .0 (173 )90 .0 (1 ,559Computer Design laptop Desktop Tablet2001 25 .6 (554 )75 .4 (1 ,7012006 83 .7 (1 ,457 )15 .9 (2 ,77 )0 .3 (6Wireless lively Yes No No ResponseNot Sure2001 29 .6 (681 )59 .3 (1 ,364 )11 .2 (2572006 80 .4 (1 ,401 )13 .0 (227 )6 .6 (115In 2001 , n 2 ,794 in 2006 , n 1 ,784 . Not all participants answered for each one questionIn 2001 , 1 .7 (47 students ) brought both a laptop and a setting to campus(Crews et al , 1 ) Ret . 5 /2008 at HYPERLINK hypertext imparting protocol / unite .educause .edu / course of study library /EDUCAUSE Quarterly /StudentCampusTec hnologyTr /45537 ? fourth dimension http /connect .educause .edu /Library /EDUCAUSE Quarterly /StudentCampusTech nologyTr /45537 ?time The above table demonstrates some sharp technological transitions just from 2001 to 2006 , where by the last mentioned year , students were much and more able to access high speed wireless internet via laptop from virtually anyplace . The combination of access and portab ility dedicate created new technology standards whic! h consociate directly to a transition in the usher industry . The sham for the enroll industry has historicly allowed individual companies to ascend to rare heights of index number and market dominance . In the past , the bargaining force out of the major distinguish record union has , in peculiar(a) , been an irresistible force to both suppliers and customers . For the former , the business model by which record companies would broker ownership rights for production , promotional material diffusion and a whole host of former(a) legal claims has slackly held suppliers such as musicians and subsidiary record groups unspoilty beholden to the larger system . For customers , the non competitive tendencies of the previous one-third decades hasten proven problematic to determine , with Compact Discs in particular generating high moolah margins at the expense of they buyerUniversity of Maryland students would ack flatledge , when surveyed , that one motive for d ownloading from free go would be a certain degree of resentment toward the approach taken by the record industry . This is to grade that many a(prenominal) a(prenominal) students suck taken on the philosophical perspective that downloading only authentically hurts large corporations that adjudge a great deal of capital by miscue the artist and the consumer out of market decisions and live imperatives . As this has created an industry which is altogether less accessible to be after entrants at the performance or production level and which appears to take little interest in the desires for product or treatment as expressed by the customer , many downloaders realize argued that the above-demonstrated upswing in technological ability has begotten the upswing in downloading tendenciesThis corresponds with basic research findings , which contend that a core reason for the industry s prior ability to conduct itself in a monopolistic stylus would be both the absence of any real competitive rivalry and the systematic obstructi! on of new entrants into the market To the former , the ability of record companies to action specific niches and to operate harmonise to a pricing structure reflected in concord by sell distributors would allow those large enough to engage the market without confronting one a nonher . In no diminished part , the institutional obstruction to new entrance would recreate a part in the security once felt up by major labels , who would use superior resource to labor out market places and consume the more successful independent labels . As to the threat of substitute products , a lack of historic reflection or visionary foresight prevented many at larger record companies to anticipate quickly enough the blackened transition to a new mediumStudents at the University have intromit this pattern and responding in such a manner as if to suggest that declining gross revenue and a splintered marketplace are the response of a natural economic system . The competitor which had been undermined for so long by this industry arrangement has at once explode into a virtual uprising of that which is characterized as buccaneering . here , we are led to consider a nonher issue of core importanceNamely , though illegal music downloading is seen to be chiefly an issue of copyright infringement , with legal fountain already in existence to discount the viability of resale of these items , the nature of various methods such as peer-2-peer communities has been vexing to these industries and their legal advisors . Often originating outside the earthy law bounds of the United States , operating from a transformation of external locations and avail merely as forums for exchange rather than active catalysts in the distribution of bootlegged materials providers of trading communities have been grueling to pin down or prosecute . Likewise , legal precedent has yet to establish a standard for traffic with the problem , leaving communities free to operate and down loaders free to bootlegAccording to the survey findin! gs issued by students at the University of Maryland , this is one of the primary reasons provided for a law of continuation of downloading . To most students , it is non clear that the industry has actually accomplished a successful way of serving precedent against downloaders . This is to say that the presentation of downloading as piracy with unadulterated legal consequences - which defines the actually aggressive and somewhat legally inwrought language on the breeze Fair anti-illegal downloading educational website - does not resonate with students who either do not see a clear legal standard yet established or do not perceive that there is a incorrupt quandary with illegal downloadingAnother clear and pressing issue shown by the survey findings supports core patterns in the music industry at large . This is to say that our research here would show that the establishment of Napster to the collective thought of web-users and lawmakers akin began a new era for the exc hange of media on the internet . though the web had ab initio been viewed as a popular way for major record companies and compact disc retailers to expand their reach , it would ultimately prove a meaning to the obsolescence of a tangible rendering of a digital recording . Napster was a peer-2-peer based way to trade digital media such as music and movies already have by hidden users and contained on computer hard drives . Though a move injunction closed its operations , this prove an inflection point for both ecommerce and the music industry . The free exchange of media which in one case commanded imposing profit margins for record companies and retailers alike , had become an progressively widespread message through which consumers would obtain their music . Though record retailers initially resisted through vigorous legal action , such companies as apple are lighting the way to a significant re-orientation of the music industry toward the sale of digital media in a virtual setting . The ITunes program , which in 2! 003 unveiled a library of 200 ,000 songs each available to download for the legal injury of 1 , is the next generation of music formatting , with the significant cultural and economic pull of the IPod MP3 music impostor suggesting that this method of retail is fast surpassing the physical context as a means to media acquisition (Gowan , 1 ) With the recent promulgation that the Tower Records megastores will be completion due to the connection s gradual decline in sales performance , there is good cause to believe that in fact , ecommerce is well on its way to fully revolutionizing the music buying preferences and habits of mainstream consumersThe problem for places like the University of Maryland is that the decline in the music industry s fortunes has been blamed on their failure to act in a preventative role . However , it is of applicability that the perspective issued by the students of Maryland takes on markedly diametrical proportions . Such is to say that the wealt h of available websites and go for free downloading which current fall outside of the purview of mainstream label interests suggests that there are ever greater resources outside of legal downloading than within . To many students , who would maintain in the True /False element that a legal pay-service would be of interest if such were available , were also able to intimate in the Open-Ended question section that this was an answer separate from the fact that most would theless find greater technological intuition and depicted object availability exploitation free work therefrom , perhaps even more compelling to decision-makers at the University of Maryland than the cost factor to devoted music collectors is the purify diversity and depth of that which is available in illegal work .

By eliminating the mercenary gatekeeping entities such as record companies and retail organizations , who accommodate limited physical resources or space by pressing and promoting only the most commercial-gradely viable products , online -sharing communities provide a far more varied and layered sort of music from which to choose This is something which the industry and universities are scrambling to contend with to a real limited degree of successThis is particularly evident with the survey results yielded by the True /False segment of the Survey (Appendix A ) hither , the responses of students on the subject of downloading suggests that even with the success of iTunes , Rhapsody and such work as flutter , which is being adopted as a ally to the University of Maryland , there go alongs to be a far greater interest on the part of students to plow to download illegally . The Table listed here demonstrates the findings of this set of queriesTable 2Downloading s and Sharing at U of Maryland 2008Question True FalseI shortly download music or video from the Internet65 35I burn CDs of the music I have downloaded from the Internet .60 40I transfer my downloaded music to an iPOD , MP3 player or some other portable speech laborious player63 37I list to downloaded music on my computer82 18I procure music from a pay site such as iTunes or Napster49 51If the university provided legal access to download music , I would download and pay for songs .77 23I would be willing to pay a weeny need 20- 30 ) per semester for a legal downloading service through the campus78 22I conceive an educational context through the university on the subject of downloading would be useful and informative74 26I would be willing to pay a gnomish tuition fee 20- 30 ) per semester to support such a service40 60n 40 The findings here suggest that online sharing is not scarcely a technological leap , but even more , is a grass-r oots market reaction to the shortcomings of an indust! ry where increasingly short-sighted business practices had rendered its leaders distinctly vulnerable to change . Thus , students are in many ways dedicated to the act practice of illegal downloading methods , which appear continually provide the opera hat offer for music consumers residing on campuses such as the University of MarylandRecommendationsGiven these findings , a resolution is not easily found for the University of Maryland . confederation with a progressive organization seems portion , though one wonders based on its extremely modest pro , whether to-do is an appropriate measure . Though it offers students the opportunity for free downloading , it down fall well short of that which is available on such popular non-pay sites as Limewire and MorpheusIn a manner , a attach to such as Apple , whose ITunes downloading program and IPOD listening voluminous have come to represent a nexus between the popular and industry-oriented applications of the new technology de monstrates that organizational evolution is latent and that capitalization within the new context is a practical goal . However that Apple is a computer technology based organization that is now topping record retailers at their own game does not bode well for many traditional music retail companies , that have in all probability already waited to long to figure the altered expectations of listeners . The assess that remains before ITunes and its likely slew of competitors in the coming years , though , will be to break down many of the commercial barriers which have prevented profit-intended companies from supporting more different and content-deep music catalogues . With the greater autonomy of the consumer in setting standards regarding content , progressive retailers can use the medium to better understand the tastes of audiences . If this can be paired with a balanced pricing structure broad-based commercial organizations and music consumers may reach a stasis in which both profits and expectations can be met consort to! the opportunities present in the fast-advancing technologyFor the University of Maryland , any successful program must therefore be couched in attempts to adopt or partner with the adchoice of technological improvements and legal clarity that are to this day settle down better represented in the illegal downloading context . In the immediate future , those who have channeled P2P concepts into functional pay services will function to transpose stores and websites that are database-founded . This serves the recommendation here that the University of Maryland must itself take an approach which attempts to divulge the clearest legal way to embrace peer-2-peer approachsThe task that remains before the university now is to join forces with the students , as contestation with this group is unrealistic . With media and technology companies removing certain aspects of the record beau monde from the equation of delivery , it will be most important for the university to focus on produ cing a product of high prize and finding those avenues which are likely to succeeding in connecting with the appropriate listeners . While a partner in this may not be immediately outgoing , it seems more fitting to concern itself with the interest of the student , and not the record industry , in either enforcing or choosing not to enforce its regulations . Thus , it is more sensible for the University to remove the invective language referring to free downloading as theft and piracy from its campus website and instead focus its efforts on arriver a legal common ground with students and the industryConclusionThe industries have been most damaged not by the existence or even the success of these bootlegging communities but by their own fogyish inability to remain current with technological and communicational advances which have meant sweeping changes for the media in which they deal . While the RIAA , the MPAA and other industry players have sought to become legal conseque nces to the perpetrators of these `piracy offenses , ! they have missed the opportunity to stay on the cusp of modernism and now find themselves incapable(p) of providing pay services which are functionally competitive with the conglomerate free services enjoyed today by bootleggers and personal enthusiasts alike . Today , the universities that are being coerce to answer to the music industry continue to be chafe by this enclosure . It is only recently that it has begun to shift its approach from a exertion of legal obstruction to an inescapable embrace of progress . At this juncture though , with the economic consequences of their waiting already having taken a toll traditional companies have a great deal of catching up to do both in foothold of technology and in terms of truly understanding the expectations of their target markets . It is recommended that until such time as this occurs , the University should independently research the legal and technological opportunities before it for up downloading opportunities . Stu dent research , experimentation and input should , as with this research , be considered primaeval in devising the proper pass of evolutionWorks CitedCrews , T brownish , H .F Bray , S Pringle , E .M (2007 . Student Campus Technology Trends : 2001 Versus 2006 . Educause Quarterly , 30 (4Gibson , O (2008 . buccaneering growing as fewer fans buy downloads . The Guardian . Online at http / entanglement .guardian .co .uk /technology /2008 /may /15 /piracy .digitalmusicGowan , Michael (2003 . Apple s ITunes melody Store Is a Winner . PC populace . Online at HYPERLINK http / vane .pcworld .com / denomination /id ,110991-page ,1 /article .html http /www .pcworld .com /article /id ,110991-page ,1 /article .htmlLederman , D (2008 . Mysterious Mulitplication of Copyright Complaints . inwardly higher(prenominal) Ed . Online at http /insidehighered .com /news /2008 /05 /06 /riaaOffice of tuition Technology (OIT (2007 . Play Fair . University of Maryland . Online at HYPERL INK http /www .oit .umd .edu /PlayFair http /www .oit! .umd .edu /PlayFairPorter , Michael E . and Jan W . Rivkin (July 10 , 2000 . Industry TransformationBoston , MA : Harvard Business initiate Publishing , theme no . 9-701-008 , 16 pagesRivkin , Jan W . and Gerritt Meier (September 22 , 2005 . BMG Entertainment .Boston , MA : Harvard Business School Publishing , slip of paper no 9-701-003 , 24 pagesAppendix ASurvey administered to University of Maryland StudentsOpen Ended Questions1 .Do you download music from the internet2 .How long have you been downloading music from the internet3 .What motivating you to explore this option of acquiring music s4 .How often would you say you download music (i .e . once a day , once a workweek , once a month5 .If you download music , what are your sites /services of use6 .why do you prefer the sites /services which you use over others available7 .If you use free downloading services , what are your reasons for doing so8 .Do you use database services , peer-2-peer communities or some other type of transfer program9 .What are the advantages or disadvantages of the type of program (s /service (s ) you use10 .Do you understand the laws of copyright vindication ? If so , how do you reconcile downloading music for free11 .Do you believe that downloading music for free should be characterized as piracy ? why or why not12 .Are you concerned about the legal consequences of free downloading Why or why not13 .Why , in your opinion , is the music industry fight financially14 .Has the music industry been effective in responding to the changes in technology and music acquisition ? Why or why not15 .What recommendations would you make to the record industry in to help it meet your require and expectations concerning online music acquisition16 .What recommendations would you make to the University in to help it meet your unavoidably and expectations concerning online music acquisitionTrue /False Statements1 .I currently download music or video from the Internet2 .I burn CDs of the music I have downloaded from the Internet3 .I transf! er my downloaded music to an iPOD , MP3 player or some other portable audio player4 .I listen to downloaded music on my computer5 .I purchase music from a pay site such as iTunes or Napster6 .I would be willing to pay a gauzy fee 20- 30 ) per semester for a legal downloading service through the campus7 .I think an educational context through the university on the subject of downloading would be useful and informative8 .I would be willing to pay a small tuition fee 20- 30 ) per semester to support such a serviceIllegal Music Downloading ...If you want to get a full essay, order it on our website:
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